NIke Re-Signs Michael Vick To Endorsement Deal

Michael Vick’s life continues to come full circle. In 2006, he was one of the NFL’s most exciting players, a pro bowler and arguably Nike’s biggest NFL endorser. Remember those famous “Michael Vick Experience” ads?

↵

But then in 2007, it all went away in the wake of the revelation about his dogfighting operation.

↵

But now, he’s once again one of the league’s most exciting players, once again a pro bowler and once again a Nike athlete. The brand announced today that they have resigned him to an endorsement deal.
↵
↵ “Michael acknowledges his past mistakes,” said Nike spokesman Derek Kent. “We do not condone those actions, but we support the positive changes he has made to better himself off the field.”

↵

CNBC reports that this might be the first time in sports marketing that a major brand has dropped an athlete and came back to sign him.

↵

So, I guess cue the animal rights groups feigning outrage and calling for boycotts of Nike?

Trending Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join SB Nation Philly

You must be a member of SB Nation Philly to participate.

We have our own Community Guidelines at SB Nation Philly. You should read them.

Join SB Nation Philly

You must be a member of SB Nation Philly to participate.

We have our own Community Guidelines at SB Nation Philly. You should read them.

Spinner

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.