Coke is doing something pretty fun with their 2012 Super Bowl ad. It will feature the familiar Coke polar bears, but there will be a twist that's tied to how the game is going when the ad airs. It has two polar bears watching the game, one wearing the colors of the Giants and one of the Pats. Honestly, that's kind of tough because Giants and Pats happen to have pretty much the same colors... but this particular version of the spot features the New England bear.
Whichever team is struggling, their bear will get stressed out and go outside to get some fresh air. Some other bears toss him a Coke and.. hilarity ensues. Well, maybe not hilarity, but it's an animated bear slipping around on ice. So, maybe you find that funny.
But the point is that the spot is kind of interesting because it will reflect what is actually happening in the game.
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