According to CSNPhilly.com, the Sixers want to lock Holiday up for the long-term before the Oct. 30 deadline strikes.
If no extension is in place, Holiday would have the option of accepting a $3.776 million qualifying offer from Philadelphia or deciding to become an unrestricted free agent after this season.
"Jrue Holiday is getting better all the time," assistant coach Brian James said. "This is his team to lead."
With Andrew Bynum now in tow for Doug Collins and crew, the 76ers could continue the momentum they've built up this offseason by finding a way to keep Holiday at a fair price.
In 2011-12, Holiday was vital to the team's success, averaging 13.5 points and 4.5 assists per game. In the playoffs, he led the 76ers with 15.8 points per night.