You have to hand it to Comcast, they didn't become the giant they are without knowing how to make a buck. On Tuesday, the destruction of the Spectrum will begin and Comcast has actually sold a sponsorship for it. The Philadelphia Business Journal reports that Ransome CAT is sponsoring the event and has set up a display which features the machines that will be used to tear down the legendary arena.
But hey, why not?
Once the spectrum comes down, it will be replaced with a new retail & entertainment area called "Philly Live!" Although it was done by different people, a similar concept really transformed the area around the Staples Center in Los Angeles.