TBS Needlessly Pours Marketing Dollars Into Philadelphia

The Phillies are going to the playoffs. Did you know that? Judging by the consecutive sell out records, massive ratings for games and everyone other person in town wearing red... I'm going to say you did. But in just in case you didn't, TBS is rolling out a major marketing campaign in Philadelphia to promote their coverage of the NLDS starting on September 30th.

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The extensive interactive consumer outreach will consist of an elaborate take over of transit shelters along Market Street that will be transformed into the Phillies dugout that feature life-size photos of Ryan Howard, Cliff Lee, Cole Hamels, Jimmy Rollins, Chase Utley, Shane Victorino and Charlie Manuel. TBS's exclusive coverage of all four Division Series starts September 30, followed by the NLCS on October 9.

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This does seem a fun idea and in fact the Phillies will be at the center of a lot of TBS' national marketing efforts as well. It's never a bad thing to get dollars flowing into in town, after all we could certainly use them... But I don't think Philly needed reminding when and where the NL playoffs are.

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"Our annual coverage of Major League Baseball's postseason has taken a familiar route the past five seasons with a stop in Philadelphia," said Christina Miller, Turner Sports senior vice president strategy/marketing/programming. "This is a great opportunity to excite the local fan-base and launch a national campaign that highlights their players, as well as the team heading into the postseason with the best overall record to-date."

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Disclaimer: Yes of course I know that this is part of a larger brand awareness strategy by TBS and their coverage of the MLB playoffs largely serves as a platform for them to remind you to watch Conan or "Frank TV" or whatever other original programming they decide to bombard with ads about during the games...

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