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Reading Phillies change name to Reading Fightin Phils

The Philadelphia Phillies' Double-A affiliate will have a brand new look next season, changing their name, uniforms, and logos to launch a new identity as the Reading Fightin Phils.

The Reading Phillies have undergone an identity change, and will now be known as the Reading Fightin Phils.

The Philadelphia Phillies' Double-A affiliate had been known as the Phillies since the club's inception in 1967, but they'll adopt a new look for 2013. In addition to the new name, the team will also feature a new logo and uniform set.

The Eastern League club will now feature an ostrich as its primary mascot and go by "The Fightins" for short. The team's new uniforms are meant to pay homage to the Whiz Kid big league clubs of the 1950's. The press release announcing the name change boasts that the Phillies will have "the most on-field wear" of any minor league team next season, as the team revealed new home, away and alternate jerseys in addition to several "Baseballtown" jerseys that the team will wear next season both at home and on the road.

The minor league club has been affiliated with Philadelphia since its founding in 1967 and has been owned by the major league team since 2008.